Example: How Dating App Hinge Works Closely With Instagram Influencers

Example: How Dating App Hinge Works Closely With Instagram Influencers

Hinge Worked With Influencers to Rebrand and Relaunch Their Particular App

Through the years, brand brand New York-based Hinge spent some time working vigilantly to carve away its niche when you look at the uber-competitive realm of internet dating. Launched last year by Justin McLeod, Hinge application was launched in February 2013 in an industry mainly ruled by websites on the internet such as for example OkCupid, complement, and eHarmony. At launch, Hinge’s app that is free a comparable purpose to Tinder, supplying swipeable pages of potential lovers. But, in a ever-crowded space — which may started to add competitors such as for instance location-based Happn and female-empowering Bumble — Hinge struggled to get its special point of huge huge difference among today’s hectic daters. (altro…)